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AURO CUSTOM WATCHES

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WATCH MAKING

the art of simplicity

THE MOST ICONIC TIMEPIECES

SHOP COLLECTIONS

The Spirit of Racing, on the Wrist

Shop the look

Shop the look

SEIKODAYTONA | PANDASEIKODAYTONA | PANDA
SEIKODAYTONA | PANDA Sale price$299.00 Regular price$399.00
SEIKODAYTONA | PANDASEIKODAYTONA | PANDA
SEIKODAYTONA | PANDA Sale price$299.00 Regular price$399.00
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WATCH MAKING

RING COMMAND SYSTEM

Our Ring Command system is the real standout. Acting like a selector wheel, it lets you set the date, month, local time, and reference time using only the bidirectional bezel—simple, dependable, and brilliantly intuitive. Among enthusiasts, the Saros annual calendar paired with Ring Command is considered a class-leading complication: deceptively straightforward, obvious only in hindsight.

WATCH MAKING

ROTOR

Since debuting first self-winding rotor in 1931, autonomy has advanced dramatically—and gained a distinctly human dimension. Every wearer moves with a unique rhythm that shifts in pace, direction, and intensity. By studying those nuances, we tuned our calibres to capture and release energy with exceptional efficiency—creating a continuous dialogue between watch and wearer.

WATCH MAKING

CASE

Our helium escape valve safeguards watches built for extreme-depth diving. Created to vent helium accumulated during saturation dives in hyperbaric chambers, it releases pressure on decompression to protect the watch. Paradoxically, an object so tightly sealed unlocked countless possibilities. With its patented architecture—screw-down bezel, caseback, and crown clamped to a robust middle case—it reshaped watchmaking and set new benchmarks for water-resistance.

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For us, precision isn’t only mechanical—it’s human. Beyond designing, machining, and assembling every component, our highest accuracy comes from understanding the people who wear our watches: how they live, move, and measure time.

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