AURO. Custom Watches — Who We Are & What Drives Us

AURO. Custom Watches was founded on a simple belief: the best watch is the one that feels made for you. We create hand-assembled, custom Seiko Mod timepieces that merge everyday reliability with thoughtful design—so you can wear something personal, durable, and beautiful without paying museum prices.

Who We Are: Builders, Not Just Sellers

We’re a small, detail-obsessed team of watch enthusiasts and builders. Every AURO. piece is assembled by human hands in a dust-controlled setting, inspected under magnification, and put through a practical checklist before it leaves the bench.

What We Build: Classic Looks, Modern Reliability

AURO. designs draw inspiration from beloved silhouettes (dress, sport, GMT, chronograph) and refine them with modern components and finishing. Expect scratch-resistant sapphire crystal, durable ceramic bezels on select models, and robust stainless steel in 316L or 904L depending on the run.

We prioritize reliable, serviceable movements known for real-world performance and parts availability. That means ownership is straightforward: wear it daily, maintain it occasionally, and enjoy it for years.

Our Mission: Accessible Luxury, Built to Last

1) Make quality feel attainable.
Luxury doesn’t have to be fragile—or overpriced. AURO. focuses on materials and assembly that meaningfully improve durability and comfort, then prices them fairly.

2) Honor the craft with transparent QC.
We’d rather show you the work. Timing traces, alignment checks, pressure-test results—these are table stakes for us, not marketing lines.

3) Personalize without compromise.
Your watch should reflect your taste. We guide you through dial/hand/bezel/bracelet choices that look great and preserve long-term reliability.

4) Support you after the sale.
We back every build with a 12-month warranty on movement and assembly and provide practical help—regulation, demagnetization, sizing tips, and service advice.

How We Work (Simple, Fast, and Clear)

Select your build (or message us for recommendations).
We assemble & test—target about one week including regulation, run-in, and final QC.
We ship with tracking (domestic & international options).
You wear & enjoy, with our team on standby for any adjustments.

Why Customers Choose AURO.

Real craftsmanship: Hand-assembly and human QC—every piece is checked by someone who cares.
Premium components: Sapphire clarity, ceramic durability, and corrosion-resistant steel.
Comfort & fit: Balanced case proportions and micro-adjust clasps; bracelets pre-sized on request.
Straight talk: Clear timelines, direct support, and honest maintenance tips.
Value over hype: We invest in the parts you can see and feel—on day one and year three.

Care & Longevity: Designed for Daily Life

Keep the crown fully screwed before water exposure.
Rinse with fresh water after salt or heavy sweat; dry with a microfiber cloth.
Avoid strong magnets; if timing shifts suddenly, a quick demagnetization usually solves it.
Plan routine servicing every 3–5 years for cleaning and lubrication.

Frequently Asked Questions

Do AURO. watches come with a warranty?
Yes. A 12-month warranty covers movement and assembly (excludes accidental damage, misuse, or unauthorized modifications).

How long is assembly and shipping?
Most builds complete in about a week; transit time depends on your location and service level. Tracking is included.

Can you pre-size my bracelet?
Absolutely. Provide wrist size at checkout and we’ll size it—spare links included.

Are you affiliated with Seiko or other brands?
No. AURO. is independent. We build custom watches and Seiko-based mods using high-quality components and our own branding. We don’t use third-party trademarks.

Can I request a rush or special spec?
Often yes—message us first so we can confirm parts and timing.

The AURO. Promise

A great watch should be reliable, comfortable, and personal. AURO. Custom Watches delivers all three: honest materials, careful hand-assembly, and straightforward support—at a price that respects your time and your wallet.